Friday, December 30, 2011

Latest : Absolut Capsule



Here you see is Absolut Capsule released in Thailand in early 2011. This edition only comes in Absolut Blue (200ml) & Absolut Raspberri (200ml) in it.

Tuesday, December 13, 2011

Latest : Absolut Svea (Sealed) ---> 700ml



Finally it's time for Sweden to get a limited edition of Absolut. ABSOLUT SVEA is the name on the bottle that is designed and dedicated to the Swedish domestic market. The effort to find the right partner that felt interesting and which had its own expression was long and resulted in a collaboration with Fred Soderberg, one of Sweden visiting the most interesting artists.

"Our recent special editions has been very appreciated by consumers around the world and have become collectors' items. Now we want to make a trip back to their home country for Absolut, and create something at home that reinforces the origin. The effort to find the right partner that felt interesting enough and lasted long seemed to run out of artist Fredrik Söderberg. Cooperation with Fred feels like clockwork, when he created a story, mystery and a unique expression of ABSOLUT SVEA "says Anne Palmqvist, Brand Manager for ABSOLUT Vodka.

As always when the ABSOLUTELY working with creative partners, faith is strong, not to create limitations or too many frames to keep within. The only mandate was to interpret the "Swedish character". Fred landed in an understanding of how we in Sweden are constantly characterized by large fluctuations between seasons.

"It's been interesting to work with such a great player and to be as present during the whole process from my ideas and sketches to see them realized in the press and the production of bottles in Limmared. It's been a long process and it really feels like we've found the right expression. I have often in my art various references and links to the Old Norse tradition, the approach seemed natural to incorporate the ABSOLUT SVEA "says Fredrik Söderberg.

The front and back represent summer and winter solstice. Around the bottle, you can follow a story line that runs from spring to winter, and just like in the old Norse sagas, the bottle is framed by the Midgard Serpent. The details of the different meanings the viewer is taken on a journey through the Swedish mentality.

The apple is one of the oldest fruit and a natural choice in Swedish everyday life and an expression of Swedish late summer. Ginger Spice as a long and often used in baked goods and is associated with the dark ages on July The combination of these two ingredients gives a warmth and spiciness from the ginger, which meets the acidity and freshness of the apple taste.

Wednesday, December 7, 2011

Latest : Absolut Rock 7 Liter



Here on display is 50ml, 700ml, 750ml, 1 liter & 7 liter. IN AN ABSOLUT WORLD, YOUʼRE WITH THE BAND– ABSOLUT PRESENTS A NEW STYLISH ROCK & ROLL GIFT PACK AND A CREATIVE COLLABORATION BETWEEN DANNY CLINCH AND WOLFMOTHER To pay tribute to rock-and-roll, ABSOLUT, the leading international premium vodka, is launching the ABSOLUT VODKA ROCK EDITION, a limited edition bottle wrapped in a leather- and studs gift pack. In its celebration of rock, ABSOLUT has also brought together visionary rock-and-roll photographer Danny Clinch and the sought-after rock band Wolfmother. This is to ensure a creative collaboration that invites you to take part in the authentic rock-and-roll lifestyle – to come behind the scenes to roll “with the band.” For several days, Danny followed Wolfmother around Los Angeles, taking more than 4000 documentary photos. Danny has also produced an exclusive directorʼs cut film, depicting his vision of rock-and-roll, and showing his amazing images come to life. Danny Clinch is one of the worldʼs most renowned rock photographers, with classic images of Bruce Springsteen, Neil Young and Tom Waits in his portfolio. “The coolest part of this initiative is that ABSOLUT basically asked us to do what we normally do. Wolfmother was recording and performing, and I captured this with my camera." Wolfmotherʼs singer, Andrew Stockdale, says, "ABSOLUT introduced us to Danny Clinch, inspired us to collaborate and gave us the space to do our thing. The best results happen when artists are trusted to do what they do best, and Danny has used that freedom to capture an authentic day in the life of Wolfmother – recording in the Sunset Studio in L.A., playing a gig and hanging out at the Roosevelt Hotel. This campaign invites people behind the scenes to experience a bit of the classic rock-and-roll dream”.