Here on display is 700ml, 1 liter (With regular cap) & 1 liter (With security cap). ABSOLUT VODKA is introducing, In An ABSOLUT World, There Are No Labels, an initiative where ABSOLUT wants to challenge labels and prejudice to make the world more diverse, vibrant and respectful, and introduces a naked bottle – with no label, but with a lot of attitude. The limited edition bottle is available in selected markets starting in June 2009. At the same time ABSOLUT is launching absolut.com/nolabel where consumers from around the world are invited to discard their labels and prejudice about sexual minorities. ”For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea, that no matter what’s on the outside, it’s the inside that really matters. We do it in support of the people who spend their entire lives, stamped with label by other people, says Kristina Hagbard, Global PR Manager at The Absolut Company. The limited edition bottle is launched at Global Travel Retail and on selected markets in June, with a global launch following in September. It is without the ABSOLUT VODKA label or logo, which makes the iconic bottle as stylish as ever before. A discrete and easily removed sticker with the campaign manifesto encourages consumers to discard their labels and look beyond the obvious, and directs them to absolut.com/nolabel, where people from around the world (and with any sexual preference) are welcome to learn more about labels and prejudice. ”This limited edition is extremely stylish with its clean and naked design. The bottle visually manifests our belief in diversity and our standpoint when it comes to sexual minorities. We encourage people to think twice about their prejudice, because in an ABSOLUT world, there are no labels” Kristina Hagbard finishes.
