Latest : Absolut White (Limited Edition 2011)

Every year Absolut produces a new design for Absolut Blue. This year they have collaborated with Selfridges to develop this pearly white skin to celebrate the festive season. Only a limited amount have been produced for this unique bottle.

Latest : Absolut Canarinha 1 Liter (Limited Edition 2010)

Here on display is 1 liter. The Swedish vodka Absolut shape wore this famous green and yellow to celebrate the World Cup with Brazil. Those who watch the games in the selected fashionable bars of Sao Paulo and enjoy two caipiroskas be presented with a miniature of vodka ABSOLUT wearing the shirt of Brazil. Anyone with friends and order a bottle of Swedish vodka receive another 200 ml adequately attired in the colors of canary fans. Promotional item by Pernod Ricard during the World Cup game in year 2010 which was held in South Africa. Distributed as a gift in about 10 Sao Paulo bars (Ecco, Dressing, Josephine, Piazza San Lorenzo, Amauri Groceries, Groceries Jockey, Asia 70, the Forest, Bla and others), this second skin was produced in 1 Liter, 200ml and 50ml sizes. The 1 liter edition was specifically given to the bars as a display item, with only 70 (1 liter) made in total. Only the 200ml and 50ml sizes were given out as gifts.

Latest : Absolut Wallpaper 3

Here you see is Absolut Wallpaper #01, #02 & #03. They're only available in the Italian market in the year 2010 (#01 & #02) & 2011 (#03). #01 was designed by Alessandro Guerriero, #02 was designed by Gio Pagani and #03 was designed by Ron English.

Latest : Absolut Capsule

Here you see is Absolut Capsule released in Thailand in early 2011. This edition only comes in Absolut Blue (200ml) & Absolut Raspberri (200ml) in it.

Latest : Absolut Svea (Sealed) ---> 700ml

Finally it's time for Sweden to get a limited edition of Absolut. ABSOLUT SVEA is the name on the bottle that is designed and dedicated to the Swedish domestic market. The effort to find the right partner that felt interesting and which had its own expression was long and resulted in a collaboration with Fred Soderberg, one of Sweden visiting the most interesting artists.

"Our recent special editions has been very appreciated by consumers around the world and have become collectors' items. Now we want to make a trip back to their home country for Absolut, and create something at home that reinforces the origin. The effort to find the right partner that felt interesting enough and lasted long seemed to run out of artist Fredrik Söderberg. Cooperation with Fred feels like clockwork, when he created a story, mystery and a unique expression of ABSOLUT SVEA "says Anne Palmqvist, Brand Manager for ABSOLUT Vodka.

As always when the ABSOLUTELY working with creative partners, faith is strong, not to create limitations or too many frames to keep within. The only mandate was to interpret the "Swedish character". Fred landed in an understanding of how we in Sweden are constantly characterized by large fluctuations between seasons.

"It's been interesting to work with such a great player and to be as present during the whole process from my ideas and sketches to see them realized in the press and the production of bottles in Limmared. It's been a long process and it really feels like we've found the right expression. I have often in my art various references and links to the Old Norse tradition, the approach seemed natural to incorporate the ABSOLUT SVEA "says Fredrik Söderberg.

The front and back represent summer and winter solstice. Around the bottle, you can follow a story line that runs from spring to winter, and just like in the old Norse sagas, the bottle is framed by the Midgard Serpent. The details of the different meanings the viewer is taken on a journey through the Swedish mentality.

The apple is one of the oldest fruit and a natural choice in Swedish everyday life and an expression of Swedish late summer. Ginger Spice as a long and often used in baked goods and is associated with the dark ages on July The combination of these two ingredients gives a warmth and spiciness from the ginger, which meets the acidity and freshness of the apple taste.

Latest : Absolut Rock 7 Liter

Here on display is 50ml, 700ml, 750ml, 1 liter & 7 liter. IN AN ABSOLUT WORLD, YOUʼRE WITH THE BAND– ABSOLUT PRESENTS A NEW STYLISH ROCK & ROLL GIFT PACK AND A CREATIVE COLLABORATION BETWEEN DANNY CLINCH AND WOLFMOTHER To pay tribute to rock-and-roll, ABSOLUT, the leading international premium vodka, is launching the ABSOLUT VODKA ROCK EDITION, a limited edition bottle wrapped in a leather- and studs gift pack. In its celebration of rock, ABSOLUT has also brought together visionary rock-and-roll photographer Danny Clinch and the sought-after rock band Wolfmother. This is to ensure a creative collaboration that invites you to take part in the authentic rock-and-roll lifestyle – to come behind the scenes to roll “with the band.” For several days, Danny followed Wolfmother around Los Angeles, taking more than 4000 documentary photos. Danny has also produced an exclusive directorʼs cut film, depicting his vision of rock-and-roll, and showing his amazing images come to life. Danny Clinch is one of the worldʼs most renowned rock photographers, with classic images of Bruce Springsteen, Neil Young and Tom Waits in his portfolio. “The coolest part of this initiative is that ABSOLUT basically asked us to do what we normally do. Wolfmother was recording and performing, and I captured this with my camera." Wolfmotherʼs singer, Andrew Stockdale, says, "ABSOLUT introduced us to Danny Clinch, inspired us to collaborate and gave us the space to do our thing. The best results happen when artists are trusted to do what they do best, and Danny has used that freedom to capture an authentic day in the life of Wolfmother – recording in the Sunset Studio in L.A., playing a gig and hanging out at the Roosevelt Hotel. This campaign invites people behind the scenes to experience a bit of the classic rock-and-roll dream”.

Latest : Absolut NZ (Limited Edition 2011)

It’s just your regular bottle of Absolut, but the limited edition offering now comes in a nifty, Kiwi as bro Huffer-inspired case. The partnership continues Absolut’s approach of joining forces with style icons around the world and puts Huffer alongside the likes of Tom Ford and Andy Warhol. But it’s a big move for Absolut, a Swedish SOE that was purchased by Pernod Ricard in 2008. The company has always used global advertising campaigns (from TBWA\ Worldwide in New York), which makes New Zealand just the second country to be allowed a regional campaign (China being the other).

“We’re beyond proud to be involved with this collaboration and to partner with an international brand like Absolut,” says Steve Dunstan, Huffer company director. No doubt about it, it will also be getting some great mileage out of the new association with New Zealand Fashion Week just around the corner, of which Absolut are a major sponsor.

While New Zealand is Absolut’s smallest international market, Dave Poole, Pernod Ricard head of marketing, reckons we’re pretty damn cutting edge here in moa-land.

“We’re almost the Team New Zealand of vodka. Getting sign-off from the global company was a massive effort that took ages. Having TBWA/Whybin in New Zealand was essential to getting any regional marketing and advertising off the ground, and together we’ve done an amazing job. We did a lot of research with Kiwis and asked ‘what’s missing between vodka and you?’ They wanted the big global brand to tip their hats to them; they wanted to get a Kiwi message across and feel that Absolut cared about them.”

As for the partnership itself, Huffer is an iconic Kiwi brand, well-regarded by the average, slightly polished bloke to the high-brow, high-street fashionista. Or, as Poole puts it “a brand that was accessible yet aspirational”.

“We started with an idea and we wanted a New Zealand feel and pack, rang up Huffer and went from there. It’s a perfect fit, world famous in New Zealand.”

1000 dozen packs and bottles will be available for a limited time through retail chains like Super Liquor and Liquorland, and there’s another run for duty-free stores.