Absolut Vodka, the world’s leading premium vodka, launches its first-ever China Limited Edition Absolut 72 Bian, in collaboration with the Chinese avant-garde artist Gao Yu. To celebrate the release, Chinese top fashion photographer Chen Man created a series of avant-garde photo artworks for this limited edition. Absolut 72 Bian is available in the China market from August 2010. The name Absolut 72 Bian was inspired by the ancient Chinese mythical figure, the Monkey King. Bian means “transform” in Chinese, and refers to the 72 transformations made by Monkey King during the novel Journey to the West. Gao Yu created surreal, cartoon-like features to this classical figure to express a unique and distinctive fusion of traditional and modern art. He gave a traditional Chinese panda the ability to transform himself into the Monkey King amidst smoky red clouds. At the focal point of the design is the words ‘Absolut’ and, in Chinese, ‘72 Bian’ written in distinctive Chinese red reflecting the style of the modern culture. “Monkey King is the ancient mythical Chinese character that people of my age grew up with”, Gao Yu said about his design, “His unrestrained character, boldness and creativity inspired us to explore our potentials. Moreover, the ability to morph into 72 transformations depicts perfectly the character of innovation. By integrating a panda in the costume play of the Monkey King in the design of this limited edition, I was able to effectively bring together the traditional Chinese elements and the innovative brand value of Absolut Vodka.” Chinese well-known fashion photographer Chen Man developed a series of visual pieces exclusively for the release of Absolut 72 Bian and its four cocktails. In order to highlight the Chinese features of the concept and to express the spirit of the Absolut 72 Bian, Chen Man used Asian models for shooting and showcased the different elements of the four cocktails into models’ outfits. Chen Man said that her initial intention on this project was to “deliver a whole new synaesthetic experience for people from visual to taste while watching the artworks. We aimed to show the various cocktail tastes created by Absolut Vodka China Limited Edition as well as to highlight the essence of the brand —— contemporary, bold and creative.” Previous launches – Absolut Second Skin (2005), Absolut Bling Bling (2006), Absolut Disco (2007), Absolut Masquerade (2008), Absolut Mini Bar (Summer 2009) and Absolut Rock Edition (Winter 2009) - were all achieved great success in the market. In 2010, the first-ever China Limited Edition Absolut 72 Bian will redefine the trend of China Chic. The brand is going to release 350,000 bottles exclusively for the Chinese market this August 2010.
Tuesday, August 24, 2010
Latest : Absolut 72 变 (Sealed) ---> 700ml
Absolut Vodka, the world’s leading premium vodka, launches its first-ever China Limited Edition Absolut 72 Bian, in collaboration with the Chinese avant-garde artist Gao Yu. To celebrate the release, Chinese top fashion photographer Chen Man created a series of avant-garde photo artworks for this limited edition. Absolut 72 Bian is available in the China market from August 2010. The name Absolut 72 Bian was inspired by the ancient Chinese mythical figure, the Monkey King. Bian means “transform” in Chinese, and refers to the 72 transformations made by Monkey King during the novel Journey to the West. Gao Yu created surreal, cartoon-like features to this classical figure to express a unique and distinctive fusion of traditional and modern art. He gave a traditional Chinese panda the ability to transform himself into the Monkey King amidst smoky red clouds. At the focal point of the design is the words ‘Absolut’ and, in Chinese, ‘72 Bian’ written in distinctive Chinese red reflecting the style of the modern culture. “Monkey King is the ancient mythical Chinese character that people of my age grew up with”, Gao Yu said about his design, “His unrestrained character, boldness and creativity inspired us to explore our potentials. Moreover, the ability to morph into 72 transformations depicts perfectly the character of innovation. By integrating a panda in the costume play of the Monkey King in the design of this limited edition, I was able to effectively bring together the traditional Chinese elements and the innovative brand value of Absolut Vodka.” Chinese well-known fashion photographer Chen Man developed a series of visual pieces exclusively for the release of Absolut 72 Bian and its four cocktails. In order to highlight the Chinese features of the concept and to express the spirit of the Absolut 72 Bian, Chen Man used Asian models for shooting and showcased the different elements of the four cocktails into models’ outfits. Chen Man said that her initial intention on this project was to “deliver a whole new synaesthetic experience for people from visual to taste while watching the artworks. We aimed to show the various cocktail tastes created by Absolut Vodka China Limited Edition as well as to highlight the essence of the brand —— contemporary, bold and creative.” Previous launches – Absolut Second Skin (2005), Absolut Bling Bling (2006), Absolut Disco (2007), Absolut Masquerade (2008), Absolut Mini Bar (Summer 2009) and Absolut Rock Edition (Winter 2009) - were all achieved great success in the market. In 2010, the first-ever China Limited Edition Absolut 72 Bian will redefine the trend of China Chic. The brand is going to release 350,000 bottles exclusively for the Chinese market this August 2010.
Wednesday, August 11, 2010
Latest : Absolut Rock 750ml
Here on display is 700ml, 750ml & 1 liter. IN AN ABSOLUT WORLD, YOUʼRE WITH THE BAND– ABSOLUT PRESENTS A NEW STYLISH ROCK & ROLL GIFT PACK AND A CREATIVE COLLABORATION BETWEEN DANNY CLINCH AND WOLFMOTHER To pay tribute to rock-and-roll, ABSOLUT, the leading international premium vodka, is launching the ABSOLUT VODKA ROCK EDITION, a limited edition bottle wrapped in a leather- and studs gift pack. In its celebration of rock, ABSOLUT has also brought together visionary rock-and-roll photographer Danny Clinch and the sought-after rock band Wolfmother. This is to ensure a creative collaboration that invites you to take part in the authentic rock-and-roll lifestyle – to come behind the scenes to roll “with the band.” For several days, Danny followed Wolfmother around Los Angeles, taking more than 4000 documentary photos. Danny has also produced an exclusive directorʼs cut film, depicting his vision of rock-and-roll, and showing his amazing images come to life. Danny Clinch is one of the worldʼs most renowned rock photographers, with classic images of Bruce Springsteen, Neil Young and Tom Waits in his portfolio. “The coolest part of this initiative is that ABSOLUT basically asked us to do what we normally do. Wolfmother was recording and performing, and I captured this with my camera." Wolfmotherʼs singer, Andrew Stockdale, says, "ABSOLUT introduced us to Danny Clinch, inspired us to collaborate and gave us the space to do our thing. The best results happen when artists are trusted to do what they do best, and Danny has used that freedom to capture an authentic day in the life of Wolfmother – recording in the Sunset Studio in L.A., playing a gig and hanging out at the Roosevelt Hotel. This campaign invites people behind the scenes to experience a bit of the classic rock-and-roll dream”.
Monday, August 2, 2010
Latest : Absolut Vodka 50ml (Plastic Bottle)
Thursday, July 22, 2010
Latest : Absolut Kurant 7 Liter
Sunday, July 11, 2010
Latest : Absolut Level (Old) 50ml, Absolut Level (Old) 750ml, Absolut Level (Old) 1 Liter, Absolut Level (Old) 5 Liter & Absolut Level (New) 1 Liter
(L to R) Absolut Level (Old) 50ml, Absolut Level (Old) 750ml, Absolut Level (Old) 1 Liter, Absolut Level (Old) 5 Liter & Absolut Level (New) 1 Liter. Level Is Achieved By A Proprietary Combination Of Continuous And Batch Distillation To Form A Perfect Balance Of Smoothness And Character. A New Level Of Vodka. V&S ABSOLUT SPIRITS announces the launch of Level, a new vodka of the highest quality. Level is the perfect balance of smoothness and character, which is achieved by a unique combination of two distillation methods, a new level of vodka. "Level is our long-awaited entry into the vibrant super-premium vodka segment in the US," said Bengt Baron, president, V&S ABSOLUT SPIRITS. "The innovative combination of distillation methods delivers a unique product with refined taste. We are confident consumers will agree Level was worth the wait." For the first time, a vodka is being produced by combining two distillation methods. This production process involves continuous distillation, which distills the vodka hundreds of times to ensure unparalleled smoothness, and batch distillation, where the vodka is produced batch-by-batch in pot stills under the attentive eye of expert distillers, which results in Level�s refined taste. "Level is produced in Ahus, Sweden, to ensure it is of the highest quality, but it is a truly different product with its own identity," said Baron. "One taste and consumers will see it is a completely new level of vodka." The name Level communicates the vodka's point of difference the perfect balance of smoothness and character. This positioning also extends to the bottle, which is frosted, tall and slim with perfectly balanced proportions. It has a heavy base, and its front features a small silhouette of the ABSOLUT bottle.
Saturday, June 19, 2010
Latest : Absolut Brooklyn (Sealed) ---> 1 Liter
ABSOLUT® VODKA brings you back to the "718" with the launch of its fourth limited-edition, city-inspired flavor ABSOLUT BROOKLYN. From Carroll Gardens and Cobble Hill to Bed-Stuy and Bensonhurst, ABSOLUT BROOKLYN honors everything great about our beloved borough. We hope you'll be part of the summer-long celebration - dubbed stoop life - and enjoy the blend of red apple and ginger replete in a specially designed bottle reminiscent of "Brooklyn Stoop Life." We are even helping to build stoops this summer through our philanthropic partnership with Habitat for Humanity – New York City. ABSOLUT will donate $50,000 of the profits of ABSOLUT BROOKLYN to help build quality homes for families in need. The funds will be dedicated to Habitat’s newest affordable housing project in Bedford-Stuyvesant, scheduled to be completed in 2011.
Friday, June 4, 2010
Latest : Absolut Wallpaper (Limited Edition 2010)
Here you see is Absolut Wallpaper #01 & #02. They're only available in the Italian market in the year 2010. #01 was designed by Alessandro Guerriero & #02 was designed by Gio Pagani.
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