New Flavour - ABSOLUT BERRI AÇAÍ

Imagine a sensory encounter with the perfect mix of berry flavors. Fresh blueberry flavor native to Europe and North America, fruity pomegranate from Southwest Asia, and smooth açai from South America. Now imagine these blended with pure premium vodka. And served chilled over ice.

The launch of ABSOLUT CITRON in 1988 opened the segment of flavored vodkas in the U.S. Since then ABSOLUT VODKA has been a pioneer within the category, and the first to venture into several new flavor segments. The most recent flavor was ABSOLUT MANGO, which was launched in 2008.

ABSOLUT BERRI AÇAÍ is the latest addition to the ABSOLUT family, and it's the first blend among the core flavors of the permanent range of ABSOLUT. Expressive and complex — BERRI AÇAÍ is a vodka with açaí, blueberry and pomegranate flavor, inspired by berries and fruits from around the world.

Like all ABSOLUT products, ABSOLUT BERRI AÇAÍ contains no sugar and uses only natural ingredients. The açaí, blueberry and pomegranate flavors are blended with vodka distilled from grain grown in the rich fields of southern Sweden. Mixed with club soda, for instance, it conjures up a lazy summer afternoon, even in winter. Combined with simple syrup, lemon juice and a blueberry garnish, it leans in a fanciful direction. And when mixed with the dryness of cranberry juice and orange liqueur it becomes an exceptionally flirty and delicious Cosmopolitan.

The versatility of ABSOLUT BERRI AÇAÍ inspires the creative imagination. This flavor is no different. Just as the berries mix well together, ABSOLUT BERRI AÇAÍ mixes well with a wide range of fruit juices and sodas. With the new flavor, ABSOLUT hopes to inspire you to try out new things and explore the possibilities of drink mixing at home or when out with friends.

For full report on this new flavour, you could view here.