Sunday, July 11, 2010
Latest : Absolut Level (Old) 50ml, Absolut Level (Old) 750ml, Absolut Level (Old) 1 Liter, Absolut Level (Old) 5 Liter & Absolut Level (New) 1 Liter
(L to R) Absolut Level (Old) 50ml, Absolut Level (Old) 750ml, Absolut Level (Old) 1 Liter, Absolut Level (Old) 5 Liter & Absolut Level (New) 1 Liter. Level Is Achieved By A Proprietary Combination Of Continuous And Batch Distillation To Form A Perfect Balance Of Smoothness And Character. A New Level Of Vodka. V&S ABSOLUT SPIRITS announces the launch of Level, a new vodka of the highest quality. Level is the perfect balance of smoothness and character, which is achieved by a unique combination of two distillation methods, a new level of vodka. "Level is our long-awaited entry into the vibrant super-premium vodka segment in the US," said Bengt Baron, president, V&S ABSOLUT SPIRITS. "The innovative combination of distillation methods delivers a unique product with refined taste. We are confident consumers will agree Level was worth the wait." For the first time, a vodka is being produced by combining two distillation methods. This production process involves continuous distillation, which distills the vodka hundreds of times to ensure unparalleled smoothness, and batch distillation, where the vodka is produced batch-by-batch in pot stills under the attentive eye of expert distillers, which results in Level�s refined taste. "Level is produced in Ahus, Sweden, to ensure it is of the highest quality, but it is a truly different product with its own identity," said Baron. "One taste and consumers will see it is a completely new level of vodka." The name Level communicates the vodka's point of difference the perfect balance of smoothness and character. This positioning also extends to the bottle, which is frosted, tall and slim with perfectly balanced proportions. It has a heavy base, and its front features a small silhouette of the ABSOLUT bottle.