Wednesday, October 19, 2011
Latest : Absolut SF (Sealed) ---> 750ml
The world’s most iconic vodka announces the launch of ABSOLUT® SF, the latest limited-edition, city-inspired flavor. Capturing the unique cultures, ethnicities and culinary delights of San Francisco, ABSOLUT SF features an innovative blend of grape, dragon fruit and papaya that entices spirits drinkers with a bold flavor when mixing a perfect cocktail. Just as the flavors blend beautifully to create a unique vodka expression, ABSOLUT SF will blend the voices of San Franciscans as they share their stories of life in the City by the Bay on the campaign’s integrated Facebook® page – www.facebook.com/ABSOLUT. ABSOLUT is “expressing” its love for San Francisco by donating $50,000 to Habitat for Humanity Greater San Francisco to support the non-profit organization’s affordable green homes at the 7555 Mission Street development in Daly City. On Thursday, June 16, at 10:30 AM PT, San Francisco community leaders will join ABSOLUT executives and Phillip Kilbridge, Executive Director of Habitat Greater San Francisco, to celebrate ABSOLUT SF during a press conference at the 7555 Mission Street build site. “We applaud ABSOLUT for its investment in our Mission Street development as part of the ABSOLUT SF launch,” said Kilbridge. “ABSOLUT’s donation supports not only affordable housing in our community, but also the cultural and socio-economic diversity that has made the San Francisco Bay Area one of the best places to live in the world.” Later that evening, the celebration of Freedom of Expression will continue in an exceptional way at the official ABSOLUT SF launch party. The ABSOLUT city-series has helped pave the way for flavor innovation in the vodka category. In the late 1980s, ABSOLUT® VODKA launched its “Cities” advertising campaign with a wink and a nod to the intrinsic flare and historical heartbeat of what makes each city special. In 2007, the brand brought the “Cities” campaign to life with the launch of ABSOLUT® NEW ORLEANS, a flavor reminiscent of the Big Easy. Every year since then, ABSOLUT has introduced a limited-edition flavor – ABSOLUT® LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2010, and now ABSOLUT® SF is honored as the fifth flavor in the city-inspired portfolio.